2024 Founder’s Address

Hello,

Thanks for rocking with us in 2023! It’s been almost a decade of building the LOUD army and we’re now closer than ever to ushering in a new age in the music industry. With ZERO outside funding, LOUD has established a massive community in the underground music ecosystem in Toronto.

The mission is massive, so I always knew the journey would be long. We want to fundamentally change the music industry to put the power back into the hands of artists & the people who love music. Look at what we’ve been able to accomplish so far: Our SOUND app, which we launched in 2022, connects producers & artists and now has over a thousand beats in its catalog and over 400 producers.

For context, the major labels only have on average 50-200 producers, and best of all, you don’t need to be signed to LOUD to work with any of the producers in our network; you just need a $9/mo SOUND membership. We’re unlabeling the WORLD.

In 2023 we finished developing STREAM, a revolutionary streaming platform that splits subscription revenue with artists 50/50. STREAM is the first streaming platform to come out of Toronto. It has not even launched yet, and has gained 41 early access users in the past 3 months.

The LOUD army takeover is imminent 🚀, and it wouldn’t be possible without you. You’ve been rocking with us since all of this was an idea, so thanks for sticking with us as we manifest every single part of the plan. 

Become a STREAM member to support our mission!

Major highlights of 2023

AUG

• Won 1st Place Cash Prize C-Tribe Pitch Competition

• Completed phase one of STREAM development

• Scouted to join BEA investment bootcamp for top performing Black owned startups

SEP

• Published STREAM iOS app for early access users 🚀

• Reached 17 paying early access users 

NOV

• Formed a partnership with a world class soca DJ; DJ Jel

• 50 artists, 100+ songs on STREAM 

DEC 

• 100 artists

• 200+ songs on STREAM 

JAN 13, 2024 [AT TIME OF THIS POSTING]

• 300+ songs on STREAM 

• 52 paying early access users 

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STREAM SPEAKS FOR ITSELF, HAVE A LISTEN

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WHAT’S NEXT?

GROWTH THRU MEMBERS ONLY STREAM EVENTS

2024

• Unsanctioned underground concerts for members only

• DJ Jel x LOUD bana 2024 mix [accepting submissions]

• Album premiere parties for artists [join our next info session]

• Launching LOUD for labels

• Opening our first investment round [get updates]

2025

• Reach 500 members on STREAM

• 10 YEAR ANNIVERSARY

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WHAT ARE PEOPLE SAYING ABOUT STREAM?

Kmoto “STREAM gives artists like me hope”
Lens of Yashu “Tap into this amazing platform”
Behind the music covers STREAM event

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Other notable highlights

2022

• We launched our first iOS app

• Redesigned website: https://www.LOUD.army was launched

2023

• Started UP2SUM studio sessions

• Deployed STREAM web

• Expanded UP2SUM studio session to Calgary, Alberta

• Won 1st Place Cash Prize C-Tribe Pitch Competition

• Published STREAM iOS app for early access users

• Reached 17 paying early access users 

• Scouted to join BEA investment bootcamp for top performing Black owned startups

• We hit the 20 events ran mark

• We’ve reached 52 STREAM members in the first 4 months

• SOLD OUT Unsanctioned Vol 1 which was our first underground concert for STREAM members

• Formed a partnership with a world class soca DJ - DJ Jel to create LOUD bana mix coming in Summer 2024

• In November we hit 50 artists, 100+ songs mark on STREAM

• In December we hit 100 artists, 200+ songs mark on STREAM

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Thanks for taking the time to read this!

Kimani,
& The LOUD Army EMPIRE.